Secondary School Programs :: JA Be Entrepreneurial®

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By developing the essential components of a business plan, JA Be Entrepreneurial challenges students to start an entrepreneurial venture while still in secondary school.

 

It is a series of seven sessions recommended for students in Form Four. The average time for each Session is 45 minutes.

 

The objectives listed beside each session state the skills and knowledge students will gain.

 

Session One: Introduction to Entrepreneurship

Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship and early product development.

Objectives

Students will be able to:

  • Recognise the elements of a successful business start-up.
  • Evaluate myths and facts about entrepreneurship.
  • Consider product-development options.

Session Two: What's My Business?

Students continue to develop their product or service idea by analysing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.

Objectives

Students will be able to:

  • Recognise the importance of carefully selecting their product or service before starting their business.
  • Apply their passions, talents and skills to a market-needs assessment to determine the basis of their business plan.

Session Three: Who's My Customer?

Students examine how market needs and demographics contribute to successful entrepreneurial ventures.

Objectives

Students will be able to:

  • Recognise the importance of analysing their market.
  • Apply a needs assessment to the market available to a specific product.

Session Four: What's My Advantage?

Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.

Objectives

Students will be able to:

  • Define competitive advantages and recognise them in other businesses. 
  • Demonstrate the importance of selecting competitive advantages that give their product and market an edge on the competition.

Session Five: Competitive Advantages

Students apply competitive advantages to entrepreneurial ventures.

Objectives

Students will be able to:

  • Evaluate competitive advantages.
  • Select competitive advantages that drive a developing business venture.

Session Six: Ethics Are Good For Business

Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.

Objectives

Students will be able to:

  • Evaluate short- and long-term consequences in making ethical decisions.
  • Express that being ethical can be good for business.

Session Seven: The Business Plan

Students apply the six elements of successful start-ups for their products and services.

Objectives

Students will be able to:

  • Compile entrepreneurial elements into a sample business plan.

To request a program in your school, please click here.

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